Building products is hard. Balancing user needs, business goals, and technical feasibility requires more than just intuition—it requires a structured approach.
• Every organization has big objectives that are easy to articulate. “We want same day silicon turn-on”, “We want to shorten chip development times from 1 year to 3 months” But without a clear process it can be difficult iterating your way forward. The process defined here is how I use innovative technology + organizational change to deliver on high-stakes outcomes.
• Product managers juggle strategy, execution, stakeholder management, and storytelling—without a clear process, things fall apart.
• Many teams struggle to balance user needs, business objectives, and technical feasibility, leading to wasted time and misaligned priorities.
• The challenge is to have a repeatable framework that takes an idea from discovery to launch efficiently while keeping teams aligned.
"Early in my career, I saw projects stall because we lacked a clear structure for product development. Everyone had opinions, but no one had a roadmap. Over time, I developed a framework that ensures we not only ship but ship the right things."
My Product Management Playbook follows a structured, iterative approach that moves products through six key phases:
1. Detonate – Align stakeholders and establish a shared understanding of goals.
2. Discover – Identify opportunities by understanding the market, customers, and problems.
3. Define – Narrow down the problem space and shape the product strategy.
4. Design – Develop solutions through UX research, prototyping, and technical exploration.
5. Develop – Translate validated concepts into working products.
6. Deliver & Debrief – Ship, measure outcomes, and capture learnings for future innovation.
Step 1: Detonate – Set the Foundation
Step 2: Discover – Uncover Opportunities
Step 3: Define – Shape the Problem Statement
Step 4: Design – Prototype and Validate
Step 5: Develop – Build with Execution in Mind
Step 6: Deliver & Debrief – Ship, Learn, and Improve
"A product manager’s job doesn’t end at launch—understanding real-world impact is just as critical as shipping the product itself."
• Research & Discovery: User Interviews, Typeform, Google Analytics
• Collaboration & Roadmaps: Mural, ClickUp
• Prototyping & Design: Figma, Sketch, Adobe XD
• Technical Execution & Deployment: Git, CI/CD pipelines, Jenkins
• Accelerates product cycles by reducing friction between research, design, and development.
• Improves stakeholder alignment by using structured storytelling techniques.
• Increases feature adoption through better UX research and iteration.
• Lack of alignment—If stakeholders aren’t aligned in the detonate phase, product decisions will be second-guessed later.
• Overbuilding vs. MVP scope—Teams often fall into the trap of trying to perfect features instead of launching early and iterating.
• Ignoring post-launch feedback—The job doesn’t end after shipping; user insights should continuously inform improvements.
• Start by mapping your product process—where are the biggest gaps?
• Use the six-phase playbook as a repeatable structure for product execution.
• Prioritize storytelling—clearly communicate product vision and impact.
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