Project kick-off is used to establish a strong foundation of shared purpose, roles and clarity around a project.

Here we'll identify key stake holders and KPIs, understand cultural differences in team members and recalibrate the organization's values towards a growth model

The discovery phase is where we uncover potential opportunities we can go after with your product.

In this phase, we seek to understand the external competitive landscape, your internal value chains, including your technology strategy.

For new products I like to include customer development activities in the discovery phase.

In the define phase, we'll narrow down the problem space to a specific, feasible slice that shape the business outcomes we're going after, outlining the big picture so we know where our project fits in and how we plan to achieve product-market-fit.

In this phase, we'll prioritize the problems identified during discovery, pick the target customer, map the customer journey, define success metrics, create the product vision, propose a product road map and create the product requirements document.

Design is more than just arranging pixels. The design phase includes expansive thinking and validating our ideas with real people.

We validate the user experience with mockups and prototypes along with the technical solution using both documentation and technical prototypes.

Design Steps : research, information architecture, interaction design, prototyping, visual design and usability testing.

The develop phase is where we turn our ideas into working code.

For technology companies, investment in your technology stack serves as the engine that allows you to learn, build, run and operate your products and services at scale.

In this phase we decide on our software development methodologies, software design patterns, APIs, CI/CD methodologies and follow object oriented design patterns.

Conway's law states that organizations that design systems are constrained to produce designs that are copies of the communication structures of these organizations.

I've seen it time and time again, a change in workflow + addition of new technology is all it takes to maximize value creation and accelerate time-to-market.

The deliver phase is where our product hits the market. Here we are concerned with pricing and monetization strategies, marketing strategies and product positioning.

The goal is to meet our customers in the marketplace to unlock customer lifetime value by understanding types of markets and evaluating customer acquisition channels.

A solid go-to-market plan is derived from our value proposition canvas and crafting a product message which targets our customer profile in their market segments.