House2Home specializes in home décor items and accessories, including prints, posters, photos, lighting, and small accent pieces. Surveys revealed that most customers are new homeowners or renters seeking to personalize their spaces but lack confidence in doing so.
The project aimed to develop and validate a solution for selling starter kits to assist these individuals in decorating their new homes.
As a one-person team, I was responsible for ideation, sketching, wire framing, UX/UI design, prototyping, and usability testing.
Utilized insights from ten user interviews, developed a user persona, and analyzed a recorded interview matching the persona.
• Concepts iPad app for ideation and sketching
• Adobe XD for wireframes, high-fidelity design, and prototyping.
House2Home specializes in home décor items and accessories, including prints, posters, photos, lighting, and small accent pieces. Surveys revealed that most customers are new homeowners or renters seeking to personalize their spaces but lack confidence in doing so.
The project aimed to develop and validate a solution for selling starter kits to assist these individuals in decorating their new homes.
As a one-person team, I was responsible for ideation, sketching, wire framing, UX/UI design, prototyping, and usability testing.
• Concepts iPad app for ideation and sketching
• Adobe XD for wireframes, high-fidelity design, and prototyping.
Utilized insights from ten user interviews, developed a user persona, and analyzed a recorded interview matching the persona.
House2Home specializes in home décor items and accessories, including prints, posters, photos, lighting, and small accent pieces. Surveys revealed that most customers are new homeowners or renters seeking to personalize their spaces but lack confidence in doing so.
The project aimed to develop and validate a solution for selling starter kits to assist these individuals in decorating their new homes.
As a one-person team, I was responsible for ideation, sketching, wire framing, UX/UI design, prototyping, and usability testing.
• Concepts iPad app for ideation and sketching
• Adobe XD for wireframes, high-fidelity design, and prototyping.
Utilized insights from ten user interviews, developed a user persona, and analyzed a recorded interview matching the persona.
The goal was to design a website solution, specifically for larger screens (desktop and laptop), that offers starter kits for new homeowners, The products ranged from $10 to $50, excluding furniture and large appliances.
As the sole designer, I collaborated with internal stakeholders at House2Home to align the design with business objectives.
This was a school project and my 1-1 mentor represented the internal stakeholders at House2Home.
New homeowners and renters often struggle to transform their spaces into personalized homes due to a lack of design confidence and uncertainty in selecting cohesive décor items.
Addressing this challenge could enhance customer satisfaction and drive sales for House2Home.
Employed a modified version of Google’s 5-Day Design Sprint Methodology to rapidly ideate, prototype, and test solutions.
Conducted competitive analysis, developed user personas, mapped user journeys, sketched solutions, created wireframes, and designed high-fidelity prototypes. Usability testing was performed to gather feedback for iterative improvements.
Delivered a validated website design offering starter kits tailored for new homeowners and renters, simplifying the process of personalizing their living spaces
Gained insights into the importance of understanding user needs and the value of rapid prototyping and testing in the design process.
The project demonstrates the significance of user-centered design in the home décor industry and reinforced the effectiveness of design sprints in addressing complex challenges in a short time period.
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