Principle IC Design Engineer
Project Hero Image
My Role
Principle IC Design Engineer
Company
Broadcom
Industry
Semiconductors
Timeline
May 2011 - March 2018
Principle IC Design Engineer
Project Hero Image
Degree
Principle IC Design Engineer
School
Broadcom
Graduated
May 2011 - March 2018
Principle IC Design Engineer
Project Hero Image
Project Name
Principle IC Design Engineer
My Role
Principle IC Design Engineer
Industry
Semiconductors
Timeline
May 2011 - March 2018

Overview

I joined Broadcom’s ASICs Product Division (APD) in an entry-level role and quickly advanced to a position of influence, directing work across three teams. My work played a pivotal role in scaling APD’s SerDes product line from one product to four, contributing to division growth from $250M to $1B in annual revenue.

As the Product Owner of SerDes Firmware, I led the end-to-end development of firmware-based adaptation algorithms and debug tools across multiple SerDes generations—28G, 56G, and 112G. My firmware runs in millions of devices, enabling high-performance data transmission across 30+ design wins.

Beyond firmware development, I became a key technical communicator across system architecture, analog/digital design, software, applications, and customer teams. Whether defining product roadmaps, debugging customer issues, or scaling engineering processes, I led through influence, driving cross-team collaboration and delivering solutions that directly impacted SerDes performance and business growth.

Responsibilities

• Owned SerDes firmware across two product generations, from specification to production, ensuring high-performance data transmission and adaptation.
• Defined and executed product roadmaps, balancing customer timelines, development resources, and strategic growth initiatives.
• Led technical communication across system architects, IC designers, test engineers, and end customers, resolving performance issues at every stage of development.
• Developed firmware-based adaptation algorithms for AFE equalization, DFE, AGC, and slicing thresholds, spanning four architectures and three process nodes (28nm, 16nm, 7nm).
• Designed and implemented a new firmware development flow, enabling same-day silicon bring-up, reducing post-silicon firmware debug from weeks to hours.
• Proposed and implemented a pre-silicon prototype model, allowing adaptation algorithm development before silicon arrival, accelerating validation cycles.
• Led algorithm verification efforts, ensuring statistical repeatability and performance consistency across voltage, temperature, and process variations.
• Modeled high-speed SerDes links in MATLAB and C/C++, covering AFE, PLLs, DFEs, error correction, and adaptation loops.
• Developed AMI models for SerDes cores, automating IBIS AMI model generation and correlating lab measurements with modeled performance.
• Supported two major mergers and acquisitions, integrating new SerDes teams, aligning technical approaches, and fostering cross-team knowledge sharing.
• Drove organizational scaling, mentoring engineers and building two new teams, growing from single contributors to 4+ system modelers and 15+ firmware engineers.

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Software and Tools

Programming & Modeling: C/C++, MATLAB, Python, Perl
Simulation & Signal Integrity: IBIS-AMI, AMI model correlation, S-parameter analysis using Keysight ADS and SiSoft QCD
SerDes Firmware Development: Custom adaptation algorithms, register-based equalization tuning
Verification & Debug: Silicon bring-up, pre/post-silicon algorithm validation

Outcomes

My work at Broadcom’s APD was instrumental in expanding SerDes capabilities, optimizing product performance, and driving business growth from $250M to $1B in annual revenue.

While most of the team was sweeping parameters, I characterized the circuits and developed custom algorithms to overcome temperature dependencies and non-linear circuit effects that were limiting performance of a critical design. What could have been a huge failure turned into major success, for the first AI XPU, enabling the business to grow into where it is today.

Key Outcomes & Impact
• Scaled SerDes from one product to four, increasing market reach and revenue.
• Firmware now deployed in millions of devices across 30+ design wins.
• Reduced silicon bring-up time from weeks to hours, enabling same-day turn-on for the first time in company history.
• Developed adaptation algorithms that improved SerDes performance, equalization stability, and BER across process variations.
• Built a pre-silicon prototype model, allowing firmware teams to develop adaptation logic before silicon arrival, accelerating time-to-market.
• Defined and executed a statistical validation plan, improving algorithm repeatability and performance variation tracking.
• Resolved critical customer issues, attending weekly customer meetings, debugging performance challenges, and ensuring successful deployment.
• Led successful integration of two acquired SerDes teams, ensuring knowledge transfer and engineering alignment post-merger.

Overview

I joined Broadcom’s ASICs Product Division (APD) in an entry-level role and quickly advanced to a position of influence, directing work across three teams. My work played a pivotal role in scaling APD’s SerDes product line from one product to four, contributing to division growth from $250M to $1B in annual revenue.

As the Product Owner of SerDes Firmware, I led the end-to-end development of firmware-based adaptation algorithms and debug tools across multiple SerDes generations—28G, 56G, and 112G. My firmware runs in millions of devices, enabling high-performance data transmission across 30+ design wins.

Beyond firmware development, I became a key technical communicator across system architecture, analog/digital design, software, applications, and customer teams. Whether defining product roadmaps, debugging customer issues, or scaling engineering processes, I led through influence, driving cross-team collaboration and delivering solutions that directly impacted SerDes performance and business growth.

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Responsibilities

• Owned SerDes firmware across two product generations, from specification to production, ensuring high-performance data transmission and adaptation.
• Defined and executed product roadmaps, balancing customer timelines, development resources, and strategic growth initiatives.
• Led technical communication across system architects, IC designers, test engineers, and end customers, resolving performance issues at every stage of development.
• Developed firmware-based adaptation algorithms for AFE equalization, DFE, AGC, and slicing thresholds, spanning four architectures and three process nodes (28nm, 16nm, 7nm).
• Designed and implemented a new firmware development flow, enabling same-day silicon bring-up, reducing post-silicon firmware debug from weeks to hours.
• Proposed and implemented a pre-silicon prototype model, allowing adaptation algorithm development before silicon arrival, accelerating validation cycles.
• Led algorithm verification efforts, ensuring statistical repeatability and performance consistency across voltage, temperature, and process variations.
• Modeled high-speed SerDes links in MATLAB and C/C++, covering AFE, PLLs, DFEs, error correction, and adaptation loops.
• Developed AMI models for SerDes cores, automating IBIS AMI model generation and correlating lab measurements with modeled performance.
• Supported two major mergers and acquisitions, integrating new SerDes teams, aligning technical approaches, and fostering cross-team knowledge sharing.
• Drove organizational scaling, mentoring engineers and building two new teams, growing from single contributors to 4+ system modelers and 15+ firmware engineers.

project-image
project-image
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Outcomes

My work at Broadcom’s APD was instrumental in expanding SerDes capabilities, optimizing product performance, and driving business growth from $250M to $1B in annual revenue.

While most of the team was sweeping parameters, I characterized the circuits and developed custom algorithms to overcome temperature dependencies and non-linear circuit effects that were limiting performance of a critical design. What could have been a huge failure turned into major success, for the first AI XPU, enabling the business to grow into where it is today.

Key Outcomes & Impact
• Scaled SerDes from one product to four, increasing market reach and revenue.
• Firmware now deployed in millions of devices across 30+ design wins.
• Reduced silicon bring-up time from weeks to hours, enabling same-day turn-on for the first time in company history.
• Developed adaptation algorithms that improved SerDes performance, equalization stability, and BER across process variations.
• Built a pre-silicon prototype model, allowing firmware teams to develop adaptation logic before silicon arrival, accelerating time-to-market.
• Defined and executed a statistical validation plan, improving algorithm repeatability and performance variation tracking.
• Resolved critical customer issues, attending weekly customer meetings, debugging performance challenges, and ensuring successful deployment.
• Led successful integration of two acquired SerDes teams, ensuring knowledge transfer and engineering alignment post-merger.

Software and Tools

Programming & Modeling: C/C++, MATLAB, Python, Perl
Simulation & Signal Integrity: IBIS-AMI, AMI model correlation, S-parameter analysis using Keysight ADS and SiSoft QCD
SerDes Firmware Development: Custom adaptation algorithms, register-based equalization tuning
Verification & Debug: Silicon bring-up, pre/post-silicon algorithm validation

Outline

The Setup

Overview

I joined Broadcom’s ASICs Product Division (APD) in an entry-level role and quickly advanced to a position of influence, directing work across three teams. My work played a pivotal role in scaling APD’s SerDes product line from one product to four, contributing to division growth from $250M to $1B in annual revenue.

As the Product Owner of SerDes Firmware, I led the end-to-end development of firmware-based adaptation algorithms and debug tools across multiple SerDes generations—28G, 56G, and 112G. My firmware runs in millions of devices, enabling high-performance data transmission across 30+ design wins.

Beyond firmware development, I became a key technical communicator across system architecture, analog/digital design, software, applications, and customer teams. Whether defining product roadmaps, debugging customer issues, or scaling engineering processes, I led through influence, driving cross-team collaboration and delivering solutions that directly impacted SerDes performance and business growth.

Responsibilities

• Owned SerDes firmware across two product generations, from specification to production, ensuring high-performance data transmission and adaptation.
• Defined and executed product roadmaps, balancing customer timelines, development resources, and strategic growth initiatives.
• Led technical communication across system architects, IC designers, test engineers, and end customers, resolving performance issues at every stage of development.
• Developed firmware-based adaptation algorithms for AFE equalization, DFE, AGC, and slicing thresholds, spanning four architectures and three process nodes (28nm, 16nm, 7nm).
• Designed and implemented a new firmware development flow, enabling same-day silicon bring-up, reducing post-silicon firmware debug from weeks to hours.
• Proposed and implemented a pre-silicon prototype model, allowing adaptation algorithm development before silicon arrival, accelerating validation cycles.
• Led algorithm verification efforts, ensuring statistical repeatability and performance consistency across voltage, temperature, and process variations.
• Modeled high-speed SerDes links in MATLAB and C/C++, covering AFE, PLLs, DFEs, error correction, and adaptation loops.
• Developed AMI models for SerDes cores, automating IBIS AMI model generation and correlating lab measurements with modeled performance.
• Supported two major mergers and acquisitions, integrating new SerDes teams, aligning technical approaches, and fostering cross-team knowledge sharing.
• Drove organizational scaling, mentoring engineers and building two new teams, growing from single contributors to 4+ system modelers and 15+ firmware engineers.

Outcomes

My work at Broadcom’s APD was instrumental in expanding SerDes capabilities, optimizing product performance, and driving business growth from $250M to $1B in annual revenue.

While most of the team was sweeping parameters, I characterized the circuits and developed custom algorithms to overcome temperature dependencies and non-linear circuit effects that were limiting performance of a critical design. What could have been a huge failure turned into major success, for the first AI XPU, enabling the business to grow into where it is today.

Key Outcomes & Impact
• Scaled SerDes from one product to four, increasing market reach and revenue.
• Firmware now deployed in millions of devices across 30+ design wins.
• Reduced silicon bring-up time from weeks to hours, enabling same-day turn-on for the first time in company history.
• Developed adaptation algorithms that improved SerDes performance, equalization stability, and BER across process variations.
• Built a pre-silicon prototype model, allowing firmware teams to develop adaptation logic before silicon arrival, accelerating time-to-market.
• Defined and executed a statistical validation plan, improving algorithm repeatability and performance variation tracking.
• Resolved critical customer issues, attending weekly customer meetings, debugging performance challenges, and ensuring successful deployment.
• Led successful integration of two acquired SerDes teams, ensuring knowledge transfer and engineering alignment post-merger.

Software and Tools

Programming & Modeling: C/C++, MATLAB, Python, Perl
Simulation & Signal Integrity: IBIS-AMI, AMI model correlation, S-parameter analysis using Keysight ADS and SiSoft QCD
SerDes Firmware Development: Custom adaptation algorithms, register-based equalization tuning
Verification & Debug: Silicon bring-up, pre/post-silicon algorithm validation

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Making it Happen

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Conclusion

Working Experience
R&D FW Design Engineer
Broadcom
2019 - Present
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Senior RF Design Engineer
Garmin
2018 - 2018
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Principle IC Design Engineer
Broadcom
2011 - 2018
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Embedded Systems Engineer
Self
2014 - 2015
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Associate Electrical Engineer
Logic PD
2007 - 2011
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Lead Technician
GE Intelligent Platforms
2004 - 2007
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Startup Technician
Self
2005 - 2006
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Education Experience
GenAI & LLMs for Developers
NVIDIA
2025
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AI for Product
Product School
2025
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UX / UI Design
Springboard
2024
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Product Management
Product School
2022
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MSEE
University of Minnesota
2012
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BEE
University of Minnesota
2011
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AS in Electronics
Brown College
1999
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Master Practitioner of NLP
iNLP Center
2020
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Quantum Coch
QCA
2021
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